Exposure Engine 101

The Exposure Elements Exposure Engine is offered in two different packages for our virtual tour customers, one for Realtors and the real estate market and one for businesses.  Each has a different approach that is based on the best marketing exposure for each of the two market sectors.

Real Estate Market Exposure Engine

Realtors have unique requirements for the exposure of their listings.  Our Exposure Engine is designed to facilite this need for a period of six months.  Our Exposure Engine is offered in pieces or as a whole with the whole being comprised of the Realtor.com portal posting the listing virtual tour to 80+  real estate sites.  We extend this by posting images and details to another 98 sites through our own exclusive portal  interface, developing a YouTube video, a tour QR code and an HTML posting to Craigslist.  The power of this program, though, is that we will keep our exclusive postings up for up to 6 months or untl the property listing is sold whichever comes first.  We will also repost the Craigslist advertisement every 15 days for the six month listing support period on your request. 

Listing Portal

In today's challenging real estate economy realtors are challenged with so many concerns that taking the time to post to 98 sites just isn't practical.  Our Exposure Engine facilitates the exposure of property listings through our listing portal so that Realtors can focus on the thing that they do best, getting property listings.  We maintain the listing for up to six months also so you and your clients can be assured that their property will have continuous exposure throughout the listing period on all the sites in our portal.  These sites include Zillow, Trulia, Oodle, Hotpads Yahoo Real Estate Listings, Vast, Enormo and over 80 more sites. 

YouTube Video

We include a YouTube video that mirrors the interactive virtual tour that is purchased so that prospective buyers can view the tour in a video format on their mobile phone.  Agents that properly promote this can see excellent results by addressing the growing smartphone community and building an additional element of branding for their services that will distinguish them from the crowd.   As an added bonus Exposure Elements expertise in YouTube listings assures the Realtor that the listing will always be found by address or Realtor's name for easy search and play. 

Craigslist Listing 

Due to the free cost of posting Craigslist listing advertisments this online real estate marketplace has become one of the most powerful local marketing tools for Realtors and one of the most favored listing research tools for home buyers.  The challenge for Realtors is the maintanence of the posting schedule every 15 days.  Exposure Elements will create an HTML Craigslist posting that includes pictures, links to the virtual tour, property descriptions and links to the listing Realtor's website.  This graphical presentation of the property is sure to stand out against the competition as most realtors generally don't have the HTML background to create this type of marketing experience.  As an added bonus this HTML page can be used as an exceptional e-flyer for the property.  This is an incredible value for Realtors!

Realtor.com Picture Path

Many tour providers offer access to the Realtor.com virtual tour portal known as Picture Path.  This portal distributes the tour to 83 sites assuring a wide viewing audiance for the listing's virtual tour.  If Realtors are Realtor.com Showcase agents they can get this service from us for free as a part of their package from Realtor.com.  If they are not a member of the Showcase program the fee is $25, all of which goes to Realtor.com.  Many of the large real estate listing sites are included in this distribution including Realtor.com, Zillow and Trulia, the top 3 real estate portals.  Exposure Elements doesn't include this program as part of the Exposure Engine since key elements of the Picture Path portal are replicated in our Exposure Engine.  The biggest value of this distribution portal is the Realtor.com listing but since any Realtor can post up to 25 images on Realtor.com for free we see less value for this investment.    None the less, there is still considerable additional value to the distribution of listing information for the Realtor that wants to show the property in as many places as possible for an additional $25. 

Property Flyer templates and E-Flyers

With all the other value in our property marketing system we also provide two additional services to our Exposure Engine that can't be overlooked.  Until buyers entirely embrace the age of the internet they will want property flyers that will give them some tangible piece of information about the property that can represent the property in a way that is reassuring and comfortable.  Realtors also want to have a method of interacting with prospects at open houses that they can't open up any other way.  E-Flyers solve the challenge of forwarding an email summary of the property back to email inquiries complete with property specifications, property descriptions and images.  For these instances we create property flyer templates in both paper and e-mail form for the listing Realtor.

QR codes

Finally, we create a property QR code for the listing directed towards the virtual tour.  QR codes are 2 demenional barcodes that can be loaded with a URL for easy access by camera enabled smartphones.  With so much information in the virtual tour and the ability to include this with all the marketing collateral a QR code is an unbelieveably powerful tool for addressing the exploding smartphone market and a way to appeal to the younger X&Y generations.

Single Property Mobile Websites

As an optional item Exposure Elements also offers our exclusive Single Property Mobile Website.  This is a modern day replacement of the Single Property Website of a few years ago.  With more homebuyers using their internet enabled smartphone to find properties a Single Property Mobile Website presents an excellent opportunity to get the property listing ,and Realtor contact information on the home shoppers phone.  As an engaging way to share this information with buyers Realtors get the benefit of their listing standing out as memorable to buyers and as a silver lining, the Realtor captures the mobile phone number of the interested party.  This can be used to follow up with the interested party at the point of interest  and if the home is right they may be open to your help finding the home of their dreams. Dont forget that this information can be forwarded digitally also so Realtors can extend their reach to prospects that they never meet!

About Exposure Elements

Exposure Elements is a digital interactive marketing company serving the Silicon Valley and Northern California.  We have developed software partnerships with Real Tour Vision, the world leader in virtual tour software development, and TxT2Look, a leading mobile platform for the emerging mobile marketing explosion to offer photography, virtual tour services, and various internet marketing services in the Silicon Valley,  throughout the San Francisco Bay Area and across Northern California.  Visit our website at http:www.ExposureElements.com for more information.