Why Realtors should use Mobile Site 4 Realtors

In the beginning...

Since the inception of Exposure Elements two years ago we have been committed to the growth of the mobile aspects of our marketing programs for Realtors.  We started off by getting committed vendors that saw the vision of mobile and the growth potential.  Both RTV and TxT2Look, our primary software partners exemplified this vision with their outstanding mobile direction.  TxT2Look had a special commitment in developing the first mobile app I had seen specifically for Realtors and one of the early players in an increasingly competitive market sector.  Their initial offering was significantly better than the "other" solutions in the market place with true mobile pages instead of a resized desktop page and integration with an SMS texting platform that made the app access easy and the delivery speedy.  At a time when Realtors were just starting to think about mobile TxT2Look had a mobile product that was basically where most of the competition is today.

Fast forward 2 years to today.. 

Today's Mobile Site 4 Realtors is an exceptional product that clearly differentiates itself from any developer that is trying to make a solution like it.  With a host of features,  a layout that is conducive to either a buyers agent or a sellers agent and the simplicity to make using it a snap this application is at the top of the list of favorite tools among its users. 

Realtors have been leary of promoting mobile apps for several reasons.  A couple of those reasons are:

1) The challenge of getting a supported app with availabilty on all smartphone platforms.  Because most available apps today are written for a specific platform there is a big challenge for an agent to work this type of application into a work flow that can be repeated.  If you chose an app supported by iphone you often can't use it with android or blackberry and visa versa.  The Mobile Site 4  Realtors, though, was written as a browser based application that will work on any internet enabled phone.  Furthermore, when a specific phone makes a request to the Mobile Site 4 Realtors server the server recognizes the type of phone that it is and automatically resizes the delivery to the requestors phone type creating the optimum experience for the requestor. 

2) Virtually all the mobile apps out on the market today display all the listings.  This creates several challenges for Realtors.  Realtors are always concerned about sending their highly valued clients to resources that may introduce them to other Realtors.  They should be!  It is a competitive business and many agents are hungry enough to do unscrupulous things to get business.  Another concern is that Realtors need to differentiate themselves and the listing information they provide.  Recommending an app that gives their client all the listings isn't adding any value to the client's search.  The client can already get this information anytime they want.  Home shoppers want a Realtor to make their job easier by making clear recommendations that are easy to review.  Mobile Site 4 Realtors addresses all of these concerns by creating a website tool for Realtors that shows a focused group of listings with all the details the home buyer needs to know about those listings, pictures to visualize the listing and even a YouTube video that they can review on their mobile phone!  The listings are all inserted by the Realtor so the Realtor has the opportunity to control what the home shopper gets to see.

Mobile Site 4 Realtors provides several more highly valued benefits to Realtors that make the tool an indespensible part of a successful Realtors arsenal such as;

1) Easy loading of listing information - by just typing in an MLS number all the details of a listing including property descriptions and up to 10 images can be loaded into the website for quickly building a tour of homes you want to show a client if you are a buyers agent or for easily displaying all of your listings if you are a sellers agent.  These listings can quckly be changed by just typing a new MLS number into space for the replaced listing in the desktop management system that comes with the tool.   This can literally be a 3-5 minute task to replace 8-10 listings with new listings to totally refresh the look of your mobile website.

2) YouTube video can be included for each listing - The Mobile Site 4 Realtors also can support the addition of a highly engaging YouTube video of the property providing another element of engagement that will keep your clients riveted to the details of that property for much more time than any other properties they look at.  YouTube videos are a powerful tool for mobile because the virtual tours that many Realtors use have limited to no support for mobile devices. Typically virtual tours don't support the Flash components required for the often used virtual tours of property listings.

3) Realtors can get their contact information on a prospects mobile phone increasing the liklihood of better communication with their clients - For a Realtor, getting your contact information on a home shopper or sellers phone is a HUGE advantage.  Home shoppers and sellers are overwhelmed and when the word gets out that they need the services of a Realtor they can be inundated with calls and become very confusing.  When a Realtor gets their phone number on a mobile phone contacting them becomes EASY.  Buyers and sellers are much less confused because they have a Realtor that has a default benefit.  The buyer or seller doesn't have to select them.  They already have!  When questions arise about a property or detail of a home purchase or sale the Realtor with their phone number and contact number on a mobile phone makes for the easiest selection.  They don't have to choose, they already have done this when they put your Mobile Site 4 Realtors on their phone!

4) Among all these benefits to using Mobile Site 4 Realtors there is one final benefit that is the most powerful benefit of all.  A true silver lining to the whole mobile app.   When a home shopper or interested party makes a request to your Mobile Site 4 Realtors you capture their mobile phone number for follow up.  Many times these requestors are in the early stages of home shopping and haven't found a Realtor yet so if the listing they made the request doesn't meet their needs you may be able to show them a home that does.  When those request are made to your Mobile Site 4 Realtors you get a text message and an email notification of their interest.  Most times this message is sent just as they are getting their information.  You can follow up with them immediately at the point of interest!.

Mobile Site 4 Realtors is a unique and valuable tool for Realtors.  It is also developed in flavors for brokers, property managers, small businesses and it even is offered a replacement to the old single property website that has become outdated to this new and progressive Realtor marketing tool.  You can call Exposure Elements at 408-440-2278 or contact by email here to get more information about this tool.  If you want to see an example just text JANEAGENT to 43766 for a first hand view of how this software service works.