Single Property/Business Mobile Website 4 Realtors
"Today’s consumers are looking for information instantly. They can now receive information about a home, the number of bedrooms and baths, approximate square footage, and even view photos of the inside, all while standing on the front lawn holding their cell phone. And, if they want more information, they can contact the listing agent via text message to schedule an appointment" said Pat Riley, president and COO of Allen Tate Company.
Realtors can now build a Text Messaging system for each ot their listings. While they are servicing their listing customer better they are also servicing the buyer better through the immediacy of information availability and connecting with a whole new set of home buyers that they may have otherwise missed.
Exposure Elements has partnered with TxT2Look of Northern California to offer this solution. TxT2Look has developed a solution focused specifically on benefits to the Real Estate market. We have found that this technology is highly complimentary to the exisiting home and business property marketing vehicles used today and offer the realtor a new way to gather high quality leads they may not have gotten otherwise.
Text messaging offers a number of benefits:
Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
Delivery of SMS messages to mobile phones is almost guaranteed, which is generally not the case with email.
Customers will receive the messages on their mobile devices anytime and anywhere.
The cost of sending SMS messages is very comparable to that of email broadcasting rates: on average you will pay around 0.20 cents to send each message. Prices drop as volumes increase.
The average SMS response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail.
Text messages or personalized content is targeted to individuals who have requested to receive them ("opted in").
Cross-medium form of marketing
The mobile channel is highly complementary to traditional marketing mediums such as print, press, radio and TV advertising.
The mobile technology encourages viral marketing with the built-in tools for forwarding of the messages to the existing social networks.
The process is simple once you have signed up on line at www.TxT2Look.com . When you have completed their registration process you will get access to your own site where you can manage your text messaging activity as it relates to TxT2Look. It is easy to do and written for real estate marketing. Below are the six steps in the communication.
1. Seller creates an ad campaign with property or item details.
2. Seller promotes the property by adding a code to the for sale sign.
3. A buyer sees the code and sends a text to get instant info.
4. Instantly the buyer receives the info on their phone.
5. Buyer can reply "MORE" to message to receive mobile link and continue to request contact by agent (and agent receives text message lead - image below).
6. Link in "MORE" reply allows buyer to access mobile website page with photos, etc.